Urgh

Welp. It has happened. We have our first glimpse at the first original smartphone game turned into a movie. It comes in the form of Columbia Pictures and Rovio Entertainments’ joint animated feature based on the latter’s universally famous Angry Birds.

Unlike their competitors in the genre – the likes of Pixar, Disney and Dreamworks – Columbia hasn’t exactly had a successful run when it comes to animation. Their 2011 Smurfs movie was called “numbingly generic” by The Hollywood Reporter while the response to 2012’s Hotel Transylvania was ever-so-slightly less damning – “it’s not awful”, said a critic at Philadelphia Weekly. Therefore, expectations weren’t exactly set high when they announced they would be releasing and Angry Birds. The trailer has arrived online today, and it does little to set those expectations higher.

Despite a stellar voice cast including the likes of Jason Sudeikis, Bill Hader, Danny McBride, Josh Gad, Hannibal Buress and Maya Rudolph, it looks absolutely atrocious. It proves what we probably all expected: that a 2D game in which one fires birds at pigs probably doesn’t make for creative, fun or exciting drama.

Of course, the quality doesn’t matter. Having accumulated over 3 billion downloads and established itself as a brand, it will make a slaying at the global box office. Let’s not pretend there was any other reason this was made, or that anyone involved gives two hoots about about the film’s content.

Anyway, here is the trailer in question for your viewing displeasure:

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